Architectural cultural heritage not only enriches the cultural landscape but also drives economic activity. although its value is often underestimated by the market. This article uses the rammed earth buildings of Shaxi Ancient Town as a case study. quantifying their non-use value through the contingent valuation method. https://www.roneverhart.com/BenQ-MOBIUZ-EX2710U-27-4K-UHD-3840-x-2160-144-Hz-Gaming-Monitor-1ms-HDMI-DisplayPort-Built-in-Speakers/